An ardent fan of cricket, Dr. Sathya Menon himself is a former Kerala state cricketer. He has been honoured with the Arjuna Award from the Hindustan Arts Society for his contribution to the sport.

Years of early morning cricket practices, coupled with academic commitments were instrumental in infusing a strong sense of discipline, determination, and drive in the then-teenage cricketer and future educator – entrepreneur.

Dr. Menon had represented the Kerala State team in Cooch Behar Trophy and Vijay Hazare Trophy. He also represented Calicut University cricket team. He even has the distinction of getting selected for Rajasthan Ranji Trophy team when he was working in Kota, Rajasthan.


As a cricketer, he has played in the company of other cricketers like Rahul Dravid, VVS Laxman, Sunil Joshi, David Johnson and others.

He serves on the boards of Beyond Boundaries Sports Management Consultancy, one of the UAE’s leading 360-degree sports consulting and management services partners.

A fitness enthusiast and sports lover, Dr. Menon also takes a keen interest in other sports like badminton.

Badminton Asia Championships

As the CEO of Beyond Boundaries Sports Management Consultancy, Dr. Menon is a key leading figure in the upcoming Badminton Asia Championships scheduled to be held in Dubai in February and April 2023.

Badminton Asia is the world’s richest badminton tournament and will see top shuttlers from across 43 countries competing hard to qualify for the Olympics.

The tremendous popularity of this tournament will encourage co-operation and networking and help create trade and business opportunities for sponsors’ products and services in the region.  The event is supported by Dubai Sports Council, UAE Badminton Federation and Dubai Tourism.